Vision and Values

We make people healthier and happier!

SATS’ vision is to make people healthier and happier. To achieve this, we are dedicated to helping our members succeed with their training — as we know from decades of industry experience that regular training is the best way to stay committed and become healthier and happier.

To achieve our vision and help our members succeed in their training, we have the most competent, dedicated and inspiring staff, the broadest product offering with world-class quality, and the best presence with the widest network of physical clubs and industry-leading digital offerings. We promise both members and non-members that we will take an extended responsibility toward training and physical activity in society.

Our values are the compass that leads us in how we act and behave in our daily work

  • I put Members First – our members are the foundation of everything we do and our number one priority. In every situation, we go out of our way to create value for our members. We make our members feel special, we encourage their progress, and we see the individual.
  • I am Accountable for what I do – accountability is about delivering what we promise. We always set a good example for others and perform our duties diligently. In cases where errors are made, we take
    responsibility for fixing them as quickly as possible.
  • I am Professional – we set the standards for our industry and have the most dedicated and competent employees. We all act and contribute to help SATS achieve its goals and be perceived as the preferred partner. We are always good SATS ambassadors.
  • I am Extraordinary in everything I do – we set the standards for our industry and have the most dedicated and competent employees. We all act and contribute to help SATS achieve its goals and be perceived as the preferred partner. We are always good SATS ambassadors.