Vision and Values

We make people healthier and happier!

SATS is founded on our vision of making people healthier and happier. To achieve this, we dedicate ourselves to help our members succeed with their training – as we know from decades of industry experience that training better and more regularly is the best way to stay committed and become healthier and happier.

To deliver on our vision and help our members succeed with their training, we have the most competent, dedicated and inspiring people; the broadest product offering, with world class quality, the best presence, with the widest network of physical clubs and industry leading digital offerings. We promise to both our members and non-members, to take an extended responsibility towards training and physical activity in society.

Our values are the compass that leads us in how we act and behave in our daily work

  • I put Members First
  • I am Accountable for what I do
  • I am Professional
  • I am Extraordinary in everything I do