SATS opens 9 clubs and launches Mentra by SATS, a new digital home training offering with Rflex, a connected mirror with live classes and a library full of strength, cardio, yoga, and dance classes. Mentra by SATS brings engaging, high quality and personal training to new target groups outside physical clubs.
SATS steps up expansion and opens 15 clubs, of which 6 in Norway, 7 in Sweden and 2 in Finland.
SATS acquires fitness dk, consisting of 39 fitness clubs, to re-enter the Danish market after it had left in 2013. SATS ASA is listed at the Oslo Stock Exchange.
All ELIXIA clubs in Norway and 22 Fresh Fitness clubs across the Nordics are rebranded to the SATS/ELIXIA concept.
SATS launches a new member app with social networking functionality.
SATS introduces a modular membership structure, where members can tailor their own package.
SATS launches Online Training along with multiple niche training concepts, including HiYoga, Build’n Burn, and Martial Arts.
SATS and ELIXIA merge, creating the largest fitness chain in the Nordics.
ELIXIA is acquired by Altor, a private equity investor (Altor Fund III).
Fresh Fitness is launched as a low-cost alternative in Norway and Denmark.
TryghedsGruppen smba acquires SATS.
SATS establish its first clubs in Finland.
The private equity investor Nordic Capital and the Norwegian founders of SATS acquire SATS from 24 Hour Fitness Worldwide.
ELIXIA is launched and by year-end the chain operates a total of 16 fitness clubs in Norway and Finland.
SATS becomes the first chain in the Nordics to offer personal training.
The expansion continues and after entering Denmark, SATS is operating 100 clubs in the Nordics.
SATS acquires the Swedish Sports Club and establishes its operations in Sweden.
SATS is operating 49 fitness clubs and is acquired by the American fitness club group 24 Hour Fitness Worldwide.
SATS is launched in Norway by re-branding 8 existing fitness clubs.