History

2019

  • Acquired fitness dk, consisting of 39 fitness clubs, to re-enter the Danish market, where operations were sold in 2013.
  • Three FitnessXpress clubs acquired.
  • Three Gym & Motion clubs acquired.

2018

  • All ELIXIA clubs in Norway, and 22 Fresh Fitness clubs across the Nordics, were rebranded to the SATS concept.
  • New member app with social network functionality launched.
  • Three Balance clubs acquired.

2017

  • Introduced a modular membership structure, where members can tailor their own package.
  • Acquired Aquarama Trening and Bromma Träningscenter.

2016

  • Launched Online Training and multiple niche training concepts, including HiYoga, Build’n Burn, and Martial Arts.

2014

  • Merger of SATS and ELIXIA, creating the largest fitness chain in the Nordics.

2011

  • ELIXIA was acquired by Altor, a private equity investor (Altor Fund III).

2010

  • Fresh Fitness was launched as a low-cost alternative in Norway and Denmark.

2006

  • TryghedsGruppen smba acquired SATS.

2003

  • SATS established its first clubs in Finland.

2002

  • The private equity investor Nordic Capital and the Norwegian founders of SATS acquired SATS from 24 Hour Fitness Worldwide.

2001

  • ELIXIA was launched and by year-end the chain operated a total of 16 fitness clubs in Norway and Finland.

2000

  • SATS became the first chain in the Nordics to offer personal training.
  • The expansion continued and after entering Denmark, SATS operated 100 clubs in the Nordics.

1999

  • SATS acquired the Swedish Sports Club group and established its operations in Sweden.

1998

  • By this year, SATS operated 49 fitness clubs, and was acquired by the American fitness club group named 24 Hour Fitness Worldwide.

1995

  • SATS was launched in Norway by re-branding 8 existing fitness clubs.