History

2021

  • SATS opens 9 clubs and launches Mentra by SATS, a new digital home training offering with Rflex, a connected mirror with live classes and a library full of strength, cardio, yoga, and dance classes. Mentra by SATS brings engaging, high quality and personal training to new target groups outside physical clubs.

2020

  • SATS steps up expansion and opens 15 clubs, of which 6 in Norway, 7 in Sweden and 2 in Finland.

2019

  • SATS acquires fitness dk, consisting of 39 fitness clubs, to re-enter the Danish market after it had left in 2013. SATS ASA is listed at the Oslo Stock Exchange.

2018

  • All ELIXIA clubs in Norway and 22 Fresh Fitness clubs across the Nordics are rebranded to the SATS/ELIXIA concept.
  • SATS launches a new member app with social networking functionality.

2017

  • SATS introduces a modular membership structure, where members can tailor their own package.

2016

  • SATS launches Online Training along with multiple niche training concepts, including HiYoga, Build’n Burn, and Martial Arts.

2014

  • SATS and ELIXIA merge, creating the largest fitness chain in the Nordics.

2011

  • ELIXIA is acquired by Altor, a private equity investor (Altor Fund III).

2010

  • Fresh Fitness is launched as a low-cost alternative in Norway and Denmark.

2006

  • TryghedsGruppen smba acquires SATS.

2003

  • SATS establish its first clubs in Finland.

2002

  • The private equity investor Nordic Capital and the Norwegian founders of SATS acquire SATS from 24 Hour Fitness Worldwide.

2001

  • ELIXIA is launched and by year-end the chain operates a total of 16 fitness clubs in Norway and Finland.

2000

  • SATS becomes the first chain in the Nordics to offer personal training.
  • The expansion continues and after entering Denmark, SATS is operating 100 clubs in the Nordics.

1999

  • SATS acquires the Swedish Sports Club and establishes its operations in Sweden.

1998

  • SATS is operating 49 fitness clubs and is acquired by the American fitness club group 24 Hour Fitness Worldwide.

1995

  • SATS is launched in Norway by re-branding 8 existing fitness clubs.