SATS opens 9 clubs and launches Mentra by SATS, a new digital home training offering with Rflex, a connected mirror with live classes and a library full of strength, cardio, yoga, and dance classes. Mentra by SATS brings engaging, high quality and personal training to new target groups outside physical clubs.
2020
SATS steps up expansion and opens 15 clubs, of which 6 in Norway, 7 in Sweden and 2 in Finland.
2019
SATS acquires fitness dk, consisting of 39 fitness clubs, to re-enter the Danish market after it had left in 2013. SATS ASA is listed at the Oslo Stock Exchange.
2018
All ELIXIA clubs in Norway and 22 Fresh Fitness clubs across the Nordics are rebranded to the SATS/ELIXIA concept.
SATS launches a new member app with social networking functionality.
2017
SATS introduces a modular membership structure, where members can tailor their own package.
2016
SATS launches Online Training along with multiple niche training concepts, including HiYoga, Build’n Burn, and Martial Arts.
2014
SATS and ELIXIA merge, creating the largest fitness chain in the Nordics.
2011
ELIXIA is acquired by Altor, a private equity investor (Altor Fund III).
2010
Fresh Fitness is launched as a low-cost alternative in Norway and Denmark.
2006
TryghedsGruppen smba acquires SATS.
2003
SATS establish its first clubs in Finland.
2002
The private equity investor Nordic Capital and the Norwegian founders of SATS acquire SATS from 24 Hour Fitness Worldwide.
2001
ELIXIA is launched and by year-end the chain operates a total of 16 fitness clubs in Norway and Finland.
2000
SATS becomes the first chain in the Nordics to offer personal training.
The expansion continues and after entering Denmark, SATS is operating 100 clubs in the Nordics.
1999
SATS acquires the Swedish Sports Club and establishes its operations in Sweden.
1998
SATS is operating 49 fitness clubs and is acquired by the American fitness club group 24 Hour Fitness Worldwide.
1995
SATS is launched in Norway by re-branding 8 existing fitness clubs.