Management

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Sondre Gravir

Chief Executive Officer

Sondre Gravir has been the Chief Executive Officer of SATS since 2018. Prior to this, he has held several chief executive and other senior management positions. He has held the position as Chief Executive Officer of Schibsted Marketplaces, Executive Vice President of Schibsted Established Markets, as well as Chief Executive Officer of Finn.no, Aftenposten and Bergens Tidende. Gravir also has consultancy experience from his years as a consultant in McKinsey. Further on, Gravir has experience from several Schibsted boards internationally. He is currently a member of the board of directors of Norwegian Air Shuttle ASA and FINN. Gravir has a business degree (Nw.: Siviløkonom) from the Norwegian School of Economics (NHH) (Nw.: Norges Handelshøyskole). He is a Norwegian citizen, currently residing in Norway.

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Cecilie Elde

Chief Financial Officer

Cecilie Elde has been the Chief Financial Officer of SATS since 2016. She has a longstanding relationship with the company’s business, and has held the positions as Business Controller, Finance Manager and Vice Chief Financial Officer. Prior to becoming the Chief Financial Officer, Elde held managerial positions in the Norwegian telecommunication companies NetCom and Tele2, including as Head of Finance & Business Analysis at Tele2 Norge. She is currently a member of the board of RevolutionRace AB, a sports clothing company. Elde has a Master’s in Economics from the Norwegian Business School (BI). She is a Norwegian citizen, currently residing in Norway.

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Anna Raftheim

HR Director

Anna Raftheim has been the HR Director of SATS since 2019. Raftheim does not have any principal activities outside her employment with the company. Raftheim has strong experience from the fitness industry and the company's business, as she since 1997 has held different positions, including Club Manager, HR Coordinator and HR Manager. She has completed the Health Education Programme at the Swedish School of Sport and Health Sciences, GIH. She has also studied labor law and other selected courses at Stockholm University and Mitthögskolan Östersund in Sweden. She is a Swedish citizen, currently residing in Sweden.

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Gaute Sandal

Director of Consumer, Insight & Technology

Gaute Sandal has been with SATS since 2017, and has served as Business Development Director, Commercial Director and Nordic Customer Journey Director, before he in 2021 was appointed Nordic Director of Consumer, Insight & Technology. Sandal does not have any principal activities outside his employment with the company. Prior to joining SATS, he has held the positions as both Head of marketing and Business Development Director in Arcus. He started his professional career as a management consultant in McKinsey. Sandal has a business degree (Nw.: Siviløkonom) from the Norwegian Business School (BI). He is a Norwegian citizen, currently residing in Norway.

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Marianne Orderud

Director of Marketing, Communication and Member Care

Marianne Orderud started her carrier in SATS in 2018 as Director of Marketing and Communication, and has since 2021 served as Director of Marketing, Communication and Member Care. Orderud does not have any principal activities outside her employment with the company. Prior to joining SATS, she has held several senior marketing positions in SAS, Tele2, Samsung and Microsoft, in addition to a three years’ service in the Norwegian Armed Forces. Orderud has a business degree (Nw.: Sivilmarkedsfører) from the Norwegian Business School (BI). She is a Norwegian citizen, currently residing in Norway.

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Silje Garberg Ree

Director of Product and Retail

Silje Garberg Ree joined SATS in 2017. She currently serves as Nordic Director of Product and Retail, but has previously held the positions as Nordic Retail Director and Nordic Director of Retail and New Business. Garberg Ree does not have any principal activities outside her employment with the company. Prior to joining SATS, she has held several senior positions in Orkla, including Customer Strategy Manager and Business Development Director. Garberg Ree also has consultancy experience from her years as a consultant in Boston Consulting Group. Further on, she has board experience from Salvesen & Thams and Medistim ASA. Garberg Ree has a business degree (Nw.: Siviløkonom) from the Norwegian School of Economics (NHH) (Nw.: Norges Handelshøyskole). She is a Norwegian citizen, currently residing in Norway.

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Linda-Li Cederroth

Country Manager Sweden & Denmark

Linda-Li Cederroth has been with SATS since 2013, when she was appointed as Country Manager for SATS Sweden. From 2019, she has also held the position as Country Manager for SATS Denmark. Cederroth does not have any principal activities outside her employment with the company. Prior to joining SATS, Cederroth gained regional experience from the consumer market as Regional Manager of Lindex Sverige, as well as managerial experience from several senior positions at Åhléns and as Operations Manager at KICKS Kosmetikkedjan. Cederroth has studied Business Management at IHM Business School. She is a Swedish citizen, currently residing in Sweden.

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Wenche Evertsen

Country Manager Norway

Wenche Evertsen has been the Country Manager of SATS Norway since 2020. Evertsen does not have any principal activities outside her employment with the company. She has a longstanding relationship with SATS’ business, and has previously held the positions as Operations Support Director, Managing Director and Finance Director, among others. Prior to becoming the Country Manager of Norway, Evertsen held managerial positions in Amesto Solutions and Face2face Design & Communication. She has board experience from Interface Intelligence and Blue Jeans Diplomacy. Evertsen has a Bachelor of Business Administration from the University of Texas at Austin and an Executive Master of Management from the Norwegian Business School (BI). She is a Norwegian citizen, currently residing in Norway.

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Jussi Raita

Country Manager Finland

Jussi Raita has been the Country Manager for SATS Finland (ELIXIA) since 2017. He does not have any principal activities outside his employment with the company. Prior to becoming the Country Manager for SATS Finland, Raita worked in the optical industry (Instru Optiikka Oy) as a Regional Manager with chain leading responsibility. He has also worked several years in the operations of ELIXIA prior to the business combination of SATS and ELIXIA, starting as Product Manager in ELIXIA in 2007. Raita has a Master’s in Economics from the University of Jyväskylä. He is a Finnish citizen, currently residing in Finland.