SATS ASA: SATS appoints new Country Manager in Denmark

SATS ASA (“SATS”) has appointed Kim Trier Meyer as Country Manager in Denmark.

SATS Denmark and the Danish fitness market is now recovering after the pandemic, and SATS currently sees good member growth in the Danish clubs. Linda-Li Cederroth has the last three years served as Country Manager in both Sweden and Denmark. With her experience from the Swedish operation, she has, together with the Danish organization, managed to integrate the well-proven SATS operating model in Denmark after the Danish business unit was acquired and integrated in January 2019. SATS Denmark is now entering into a new phase, looking ahead and executing on growth. It is thus natural to have a local country manager for SATS Denmark.

Meyer has extensive retail experience, and also knows the Danish fitness market well from his previous management role in Fitness World.

“I’m very happy to welcome Kim to the SATS family. He will strengthen our local management in Denmark and together with our great Danish colleagues make sure that we are able to make even more Danes healthier and happier!” says Sondre Gravir.


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